I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.
Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.
“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; the one who seeks finds; and to the one who knocks, the door will be opened.” Matt. 7:7-8
It doesn’t take a genius to figure out that when Jesus spoke these words in the Sermon on the Mount, He wasn’t thinking about indie publishing. For one thing, none of the Big 5 publishing houses existed yet. Plus, Jesus didn’t have to worry about who would publish His sermons.
There’s no doubt in my mind that I’ve made my indie publishing journey more complicated (and more expensive) than it absolutely needs to be. Plenty of people find a premade cover they love, give their book a final proofreading, upload it to Amazon, and voilà! The book is published.Continue reading →
The last time I posted, I figured I was well on my way to a triumphant indie launch in early to mid-November. The learning curve was steep, but I was learning. All I needed was to finish the final edit on the book, hire a cover designer, and click through a few more tasks.
As my research into indie publishing continues, I’ve come face to face certain less-than-pleasant truths, such as how much it costs to publish a book that looks like . . . well, a real book, as opposed to something I printed on the ancient laser printer in my home office and hawked on Instagram.