Thrilled to announce that State v. Claus is now live as an e-book on Kobo and Amazon! In the coming days, I will update you as the e-book goes live on other platforms, including Barnes and Noble, Apple, and Google Play. The paperback will be released in early November, at which signed bookplates will be […]
Sixteen years ago, I was going in for minor surgery, and it occurred to me to wonder what would happen if I didn’t come out of it. General anesthesia carries that risk. The funny thing is that I didn’t regret not marrying or not having kids. As I filled out pre-op forms, I realized that if I died, what I’d regret most at that last moment was that I’d never written a book.
In the end, it was so simple.
It turns out that all you need to set up an email list is the help of an incredibly generous stranger, complemented by tech support that actually supports.
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We’re into the countdown. I’ve approved the interior file for the e-book, and I’m awaiting the pdf of the print book. Publication Day (defined as “before the end of the month”) draws nearer.
And I already have a growing list of things I wish I’d done differently which, for purposes of this post, means “sooner.”
Set up an email newsletter, they said. It’ll be easy, they said.
As of this writing, I have spent nearly a week in trying to figure out how to set up an email newsletter that delivers a free story as a thank-you for signing up.
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I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.
Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.
“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; the one who seeks finds; and to the one who knocks, the door will be opened.” Matt. 7:7-8
It doesn’t take a genius to figure out that when Jesus spoke these words in the Sermon on the Mount, He wasn’t thinking about indie publishing. For one thing, none of the Big 5 publishing houses existed yet. Plus, Jesus didn’t have to worry about who would publish His sermons.
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