A Few Thoughts About Fairs, Festivals, and Holiday Markets

Winterfair, Hartford, Connecticut – December, 2023

Last weekend, Tuxedo Cat Press had a tent at the South Windsor Apple Fest. I had no idea how popular the event would be, but I hadn’t done an event in two months, so when another author had to bow out and offered me her spot, I signed up. I figured I’d hang around, talk to some people, and maybe sell a couple of books.

It was a long day, to be sure. I arrived at 7:15 a.m. to set up, and I didn’t get home until nearly 7:00 p.m. But it was a good, fun, and productive day, complete with perfect New England autumn weather and a visit from Chuckles, the official mascot of the Lutz Children’s Museum (and my neighbor). Best of all, sales were excellent, which always makes for a good event.

In two weeks, the Season begins in earnest. This weekend and next are my last unbooked ones until after Christmas. I recently confessed to someone that one of the main reasons I keep my Upcoming Events page on Tuxedo Cat Press’s website up to date is that otherwise, I’m likely to forget where I’m supposed to be, much less when.

Some authors don’t like to do fairs, holiday markets, and other types of events that aren’t “literary.” It’s all a matter of what you like, I suppose. That, and whatever works.

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Advent

When my sister was in fourth grade, her teacher assigned the class to interview someone with a list of questions she had prepared. Julie chose my father. One of the questions was, “What do you dislike?” Dad’s answer was prompt and memorable: “Waiting and lumpy gravy.”

I don’t recall ever encountering lumpy gravy, but I do have substantial experience with waiting. Suffice to say, I am my father’s daughter on this issue.

Sometimes, though, the wait time isn’t nearly long enough. Take the holiday season, for example. Traditionally, everything was crammed in to the roughly four-week period between Thanksgiving and Christmas. This year, though, I noticed that Christmas preparations seemed to begin as soon as the last trick-or-treaters trooped down the driveway with their bags of candy. My neighbors had had a pair of 12-foot tall skeletons in front of their house since mid-September; within a week of Halloween, the skeletons had been replaced by a giant inflatable snowman and a Santa statue. (The snowman deflates approximately every other day, but they’re vigilant about reinflating it.) It’s as though people decided that they want more time to get ready for the holidays so they don’t have to fret about delayed packages and sandwiching holiday obligations between regular ones.

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Things You Need for Book Events

Santa Dave of #thesantaconnection at Winterfair, Hartford, Connecticut

Before I did my first book event last year, I Googled “what do I need for a book event?” and found a very helpful list. This year, as I participated in quite a few holiday markets and book events, I discovered that the very helpful list was incomplete.

For purposes of this post, I’m assuming that you don’t want to spend a fortune and that you’re going to be singularly responsible for transporting everything to and from the event. (If you have buckets of money to devote to your event and/or a spouse or significant other who’s willing to haul your stuff around, good for you.)

Based on my experience, here’s what you need for a simple event or holiday market, in no particular order:

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