Coulda, Woulda, Shoulda

We’re into the countdown. I’ve approved the interior file for the e-book, and I’m awaiting the pdf of the print book. Publication Day (defined as “before the end of the month”) draws nearer.

And I already have a growing list of things I wish I’d done differently which, for purposes of this post, means “sooner.”

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The Book They Never Heard Of

COMING THIS FALL FROM

TUXEDO CAT PRESS!

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“Nobody can buy a book they’ve never heard of.”

I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.

Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.

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