The Book They Never Heard Of

COMING THIS FALL FROM

TUXEDO CAT PRESS!

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“Nobody can buy a book they’ve never heard of.”

I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.

Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.

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The Magic of the Hour

clock

“I don’t have time to write!”

If I were to conduct a scientific survey of the reasons people who say they want to be writers don’t write, I’ll bet that this would be #1. There are plenty of others—family and work would likely rank as #2 and 3–but as often as not, I imagine those would be tied into #1.

It doesn’t help that books and articles routinely bombard the poor time-deprived writer with advice that seems impossible to follow. In predictable, frustrating, and often sanctimonious fashion, nearly all of them proclaim the same thing: Writers write. If you want to be a writer, you must find or make the time to write. Continue reading