In the end, it was so simple.
It turns out that all you need to set up an email list is the help of an incredibly generous stranger, complemented by tech support that actually supports.
Continue readingThe Email List, Part 2: Ta-da!
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The Email Newsletter
Set up an email newsletter, they said. It’ll be easy, they said.
As of this writing, I have spent nearly a week in trying to figure out how to set up an email newsletter that delivers a free story as a thank-you for signing up.
The Book They Never Heard Of
COMING THIS FALL FROM
TUXEDO CAT PRESS!
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“Nobody can buy a book they’ve never heard of.”
I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.
Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.
