The Email Newsletter

Set up an email newsletter, they said. It’ll be easy, they said.

Photo credit: Pete Linforth on Pixabay

As of this writing, I have spent nearly a week in trying to figure out how to set up an email newsletter that delivers a free story as a thank-you for signing up.

Continue reading

The Book They Never Heard Of

COMING THIS FALL FROM

TUXEDO CAT PRESS!

* * * * * * * *

“Nobody can buy a book they’ve never heard of.”

I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.

Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.

Continue reading