COMING THIS FALL FROM
TUXEDO CAT PRESS!
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“Nobody can buy a book they’ve never heard of.”
I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.
Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.