Set up an email newsletter, they said. It’ll be easy, they said.

As of this writing, I have spent nearly a week in trying to figure out how to set up an email newsletter that delivers a free story as a thank-you for signing up.
Home » Posts tagged 'independent publishing' (Page 2)
Set up an email newsletter, they said. It’ll be easy, they said.

As of this writing, I have spent nearly a week in trying to figure out how to set up an email newsletter that delivers a free story as a thank-you for signing up.


* * * * * * * *
I don’t know who said this, but in my opinion, it is the single most brilliant statement ever made about marketing, sales, and/or publicity.
Obviously, people in other sectors can substitute whatever product or service they like in place of “book,” but the principle stands. In fact, these days, it races around in my head like a deranged chipmunk.
“Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; the one who seeks finds; and to the one who knocks, the door will be opened.” Matt. 7:7-8
It doesn’t take a genius to figure out that when Jesus spoke these words in the Sermon on the Mount, He wasn’t thinking about indie publishing. For one thing, none of the Big 5 publishing houses existed yet. Plus, Jesus didn’t have to worry about who would publish His sermons.
Continue reading
The good news is that I’m moving forward. Here are the things I’ve accomplished in the past two weeks.
Continue reading
Credit: Open Clip Art Vector on Pixabay
There’s no doubt in my mind that I’ve made my indie publishing journey more complicated (and more expensive) than it absolutely needs to be. Plenty of people find a premade cover they love, give their book a final proofreading, upload it to Amazon, and voilà! The book is published. Continue reading

Photo credit: Quince Creative on Pixabay
As my research into indie publishing continues, I’ve come face to face certain less-than-pleasant truths, such as how much it costs to publish a book that looks like . . . well, a real book, as opposed to something I printed on the ancient laser printer in my home office and hawked on Instagram.
Turns out, indie publishing ain’t cheap. Continue reading

Photo credit: Sincerely Media on Unsplash
The most important thing to know is what you don’t know.
In my case, this includes a wide array of topics. Luckily, I’m a researcher by trade and by nature. This has upsides and downsides.
The upside is obvious: people pay me to research things, which pays my bills. Having the time, experience, and inclination to dig deeply enables my clients to advise their clients of their options and rights. Knowledge is power, or so Sir Francis Bacon is believed to have said. Continue reading

Prelude
All the signs were there.
As a teenager, when I pictured my someday home, I imagined a cottage in the woods. Peaceful and serene, with a typewriter, a piano, and a cat. No children running around; no husband interrupting my concentration. Just me, on my own, writing books. Continue reading
Yes, friends, it’s true: I shall reach the exalted age of sixty soon. Very soon. Very.

Recently, I watched an episode of “Sex and the City” in which Charlotte announced that she was not going to turn 36 on her birthday because “I’m just not where I thought I’d be at 36, so I’m sticking at 35.” Granted, she was in a tough spot: her marriage had crumbled under the stress of infertility, and her efforts to resume the career she’d paused for babymaking had proven fruitless. Still, it set me to wondering: am I where I thought I’d be at 60? Continue reading